EINAR MÁR SONJUSON

TOOLBOX FONT

Toolbox is a font inspired by the screw nut. The initial spark for the idea came from looking at the interesting shape of the nut. The inside is round while the outside is straight and pointy. That is the main rule I kept throughout the entire process of creating this font.
You can get the font HERE.

HNEFATAFL / VIKING CHESS

Hnefatafl was a graduation project made in the Iceland University of the Arts. The project focused on Hnefatafl, a board game that was played in the viking ages in Scandinavia and northern Britain. The gameplay of Hnefatafl is similar to Chess, where each player moves one piece per turn. However Hnefatafl is different in both the goal and setup. The challenge with this project was in the production of the game pieces, board, instruction manual and box. The game pieces and board are made out of plywood that has been laser cut, glued together and painted over. The box was screen printed and then glued together onto a paperboard, similar to bookbinding. For the visual style, I took inspiration from how you think and strategize when you are playing, you are constantly trying to think a couple steps ahead, so you draw lines on the board with your mind on where you want your pieces to go.

CHARON BASE

Identity designed for the Eve Online alliance Charon Base. Alliances in Eve Online are player-made groups that work as organizations to complete tasks, fight in wars, or hang out in-game.

YOUR OWN FONT

Poster made to help you design your own font.
The user is guided letter by letter with a “connect the dots” style game while also allowing them to go off track and make their own form for each letter. Resulting in a new font being created.
The poster was Riso printed at PifPaf Press.

CUJ BRAND FILM

Brand film made for CUJ (Centrum för undersökande journalistik), designed by Dallas STHLM.
This was one of the first projects I had at Dallas STHLM and it was so much fun getting to develop the motion design for this brand.

HYPER ISLAND PROJECTS

My first ever project in Hyper Island. The task was to create a 4 second animation about anything. I've always been fascinated with planets and so I decided to make an animation about our solar system. Made in After Effects.

My second project at Hyper Island was to create a walking cycle. I thought it would be fun to make my character do a secondary action while walking and so I thought of a viking in battle. Character was designed in Illustrator and animated in After Effects.

This task was about making a Spotify canvas for a song of our own choosing. I chose "my mind is a mountain" by Deftones. I made a frame-by-frame animation in Procreate and then imported it into a particle system I had made in TouchDesigner.

This was the first group task we got at Hyper Island. Our task was to make an animated poster. We chose to make a poster about an event showcasing mushrooms. Specifically about how versatile and powerful they can be.

This was the last project of the programme. The assignment was to make anything we wanted. I decided to experiment with combining embroidery and a technique called a Phenakistoscope, which is a disc that is split into several slices, with each slice representing one frame, that is then spun to create an illusion of animation.

PHOTOGRAPHY

A collection of photographs taken by me. Taken mostly on a Pentax ME Super and a Yashicaflex.

EMBROIDERY

A Phenakistoscope disc representing the use of 3D softwares.

A Phenakistoscope disc representing the use of 2D softwares.

A Phenakistoscope disc representing Fika, a Swedish tradition.

POSTERS

Side 1 of a poster designed with my B.A. thesis about how A.I. will be implemented into the design workflow.
This side shows three paragraphs from my thesis as well as a couple of handwritten prompts.

Side 2 of a poster designed with my B.A. thesis about how A.I. will be implemented into the design workflow.
This side challenges the viewer to find the single human made packaging in each category. The rest was made by A.I.

Poster 1 of a school assignment to rebrand the IUA graduation festival.
My solution was to highlight the tool that people use when they create for the first time, a crayon. Along with that I also designed icons for each department of the school to visualise the different paths creativity can take us.
This icon represents the Product Design department.

Poster 2 of a school assignment to rebrand the IUA graduation festival.
This icon represents the Architecture department.